_Services
Our difference lies in our ability to be a reliable partner from A to Z: from the early stages of strategic technological choices & creative direction up to the final delivery and support.
© Whitechapel Conception – Novelab
_story & writing
At the heart of every project, the story reflects the unique intention of its creators. We pay particular attention to this stage of the process, and may revisit it many times in development. Whether we call upon our extensive network of creatives or receive an already written outline or scenario, we can adjust to the needs of every project and take on the creative responsibilities required to bring it into the world.
selected projects
_experience design
Every project we develop is an experience designed with the end user in mind. From the moment they decide to engage with our content we always seek to establish a state of flow until they eventually move onto other activities. We care about how people feel and how they perceive the content we create. We aim to propose sensitive, humane and accessible experiences that create long-lasting joy and memories.
selected projects
© Merck Curiosity Installation – Novelab
© Apresent – Novelab
_art & animation
Whether quirky, cute, stylized or impressively realistic, we have delivered work across a wide range of Artistic Directions, each serving their own purpose. The visual aspect of any project needs to be at the same time engaging, original and technically feasible. Our expertise in VR, AR and other immersive & interactive media allows us to produce Art that balances the many requirements of these platforms while being optimized for future generations of use.
selected projects
_research & DEVELOPMENT
From our inception, researching and developing interactive content for hardware that is years from being released to the public, and only a handful of people in the world have used, is the challenge that our engineers thrive on. Novelab is known for delivering experiences with different sorts of input, live data and several players, in a coherent package ready to distribute to users for the first time ever.
selected projects
© Toulouse Office – Novelab
© Toulouse Office – Novelab
_immersive audio & music
Audio is what makes the most value of any production, and we pay particularly close attention to this aspect of our work. We use our extensive knowledge of audio technologies (ambisonic, binaural, 3D object oriented audio…) to create the sound design and compose the original score of all sorts of interactive and immersive content.
selected projects
_INTERACTIVE INSTALLATIONS
Whether it be for an art piece, an educational exhibition or a branded experience, we like to build one-of-a-kind physical installations. We explore, combine, conceive and go beyond the current limitations of technology to propose surprising, playful and poetic set-ups. Importantly, we aim for the technology we use to always remain discreet so users can fully experience what is proposed to them.
selected projects
© Muséoparc Alésia – Novelab Installation
_online distribution
Over the years, we have built a comprehensive understanding of the many channels through which interactive content can be distributed to end users. Whether it be a game platform in China, the major US app stores or a custom avenue to reach a dedicated niche audience, we will find a way to bring this content to its intended public
selected projects
Novelab is part of
