_ Natural Born Interactive

Novelab is a technology and media studio offering services to design, develop and operate immersive and interactive experiences.

_Experience designers

Our difference lies in our ability to be at our clients’ side throughout from A to Z: from strategic technological choices to creative direction. We proud ourselves in helping our clients define their specific needs and recommend the right technologies to support their ambition. And we don’t stop right there! We produce the content, as well as maintain and scale the solutions we designed together.

Technology Development

We help companies design, develop and deploy interactive and immersive programs to change the way they have always done things.

Creative Spirit

We create transformative experiences that merge dream and reality into one to change the perception of brands.

AGNOSTIC approach

We are not a solution provider. We help our clients decide what is the very best technological platform to fulfill their objectives. 


From idea to publishing, we are well experienced in the development of interactive entertainment, be it Art Experiences, Interactive Stories or Video Games. 

_Museums & heritage

Institutions have unique requirements when it comes to engaging with their public. We have developed experiences using a range a media to answer the specific needs of our clients. 

_Brands & Advertising

We have worked for the most prestigious brands in fashion, luxury and retail to help them express their identity using the latest technology. 


_They trust us

We have designed, brainstormed, argued, and ultimately created beautiful projects with these wonderful people and brands:

7 rue de Châteaudun

75009 Paris


12 rue des Teinturiers

31300 Toulouse

25 Boulevard Eugène Deruelle

69003 Lyon

_contact us