About us

_technology and creation

Created in 2009, Novelab develops immersive and interactive experiences as well as installations, mainly in the fields of entertainment, industries, communication and culture. Halfway between a tech start-up and a content creator, Novelab strives to combine technology with quality stories to create immersive and engaging experiences.



Many of the company’s projects have been selected and awarded at prestigious festivals such as Sundance (2016, 2018 & 2019), Tribeca Film Festival (2016, 2017 & 2018), the Venice Film Festival (2017 & 2018), SXSW (2014, 2016, 2018 & 2019), Sheffield Doc / Fest (2016 & 2017), VR Arles Festival (2017), etc. As of January 2019, the company employs 41 full-time people and is managed by its two main partners: Amaury La Burthe (President and Creative Director) & Grégoire Parain (Managing Director).

_Partners and network

Novelab is part of a digital ecosystem of brands called Mantu (meaning “advisor” in sanskrit). Mantu is an international and independent leader in consulting and business services sporting 6,500 digital experts, in 65 countries and 5 continents.