On the occasion of the launch of 12.12 week, Lacoste is inaugurating its supportive, sustainable gallery. The profits from each sale will be donated to partner associations of the Lacoste Foundation.In order to make this inauguration special, an ephemeral gallery is created to boost the awareness of the perennial gallery.
We are developing a virtual showroom linked to Maserati’s e-commerce website where the famous trident brand showcases the merchandising of each carline.
In the Spring of 2021, Novelab created 6 virtual reality experiences for a territory located in the South of France. Linked together by a narrative thread, these interactive experiences compliment the permanent exhibitions of 6 touristic sites of the territory. Thanks to them, the visitor dives into a series of travels in the past, an
Novelab, has developed and implemented a playful treasure hunt augmented reality Web App called “Allo Survie” for an exhibition, in partnership with Bachibouzouk. The aim is to propose to the visitor to be through a survival situation, one that fits our Western way of thinking: surviving a few days in the forest.
Novelab collaborated with DBD agency for a press event in June 2021 as part of Hennessy’s new artistic collaboration for the limited edition “Hennessy Very Special” with Les Twins.
Novelab participated in the conception and the on-site installation of 13 digital mediation devices for the redesign of the scenographic visit of the MuséoParc Alésia in Bourgogne. The inauguration of this new and playful journey took place on July 3rd, 2021. The MuséoParc Alésia is a heritage interpretation site whose narrative is centered on Gallo-Roman
Since 2016, Novelab has been a regular partner of the Cité de l’Espace. We have produced and developed multimedia content for the Astronauts exhibition in 2016, then for the Moon, Episode II exhibition in 2019.Recently, we have been in charge of the development of audio devices for the new scientific mediation space dedicated to the
Ferrari prototype is an internal project of Novelab. The aim of this project is to explore the Unreal renderer for Virtual Production purposes. Unreal Engine allows you to achieve real-time cinematic quality productions. This is a powerful and flexible tool.Indeed, unlike other technologies, Unreal allows productions to achieve final 3D renders in real time and
Ordesa is an interactive film of a new kind, a thrilling behind closed-door experience between fantasy film and video game.
CIVB has entrusted Novelab with the production of a VR film to promote Bordeaux wines and vineyards. The idea is to discover the soil and the wines of Bordeaux in a film that shows to the public the terroir and the wine craftmanship that contribute to the influence of the region.