Novelab worked in the conception, realisation and on-site installation of an immersive room for the “Mémorial de l’internement et de la déportation” of Compiègne. The inauguration of this new experience took place on March 25th, 2021. This new immersive room allows visitors to easily understand the geographical reality of the deportation, while perceiving its complexity.
The Viva Technology event in Paris brings together business leaders, startups, investors, researchers and innovators to drive positive change in business and society. As part of its 2022 edition, Edenred contacted us to design and develop a Virtual Reality experience that presents their vision of the futur of payment for employees.
On the Morning You Wake : to the end of the world
On the Morning You Wake (to the End of the World)” is a virtual reality documentary that immerses the audience in the first-hand experience of citizens in Hawai’i to make clear the fundamental injustice of a world where nuclear weapons exist.
Seven Grams is an augmented reality experience directed by journalist Karim Ben Khelifa (The Enemy) that proposes, in a radically innovative way, to discover the link between your smartphone and the often dramatic conditions in which the rare minerals, needed to make it, are extracted.
Lacoste 1212 Gallery
On the occasion of the launch of 12.12 week, Lacoste is inaugurating its supportive, sustainable gallery. The profits from each sale will be donated to partner associations of the Lacoste Foundation.In order to make this inauguration special, an ephemeral gallery is created to boost the awareness of the perennial gallery.
Maserati : Virtual Showroom
We are developing a virtual showroom linked to Maserati’s e-commerce website where the famous trident brand showcases the merchandising of each carline.
Comminges – Time Explorers
In the Spring of 2021, Novelab created 6 virtual reality experiences for a territory located in the South of France. Linked together by a narrative thread, these interactive experiences compliment the permanent exhibitions of 6 touristic sites of the territory. Thanks to them, the visitor dives into a series of travels in the past, an
Novelab, has developed and implemented a playful treasure hunt augmented reality Web App called “Allo Survie” for an exhibition, in partnership with Bachibouzouk. The aim is to propose to the visitor to be through a survival situation, one that fits our Western way of thinking: surviving a few days in the forest.
Hennessy in Motion
Novelab collaborated with DBD agency for a press event in June 2021 as part of Hennessy’s new artistic collaboration for the limited edition “Hennessy Very Special” with Les Twins.
Novelab participated in the conception and the on-site installation of 13 digital mediation devices for the redesign of the scenographic visit of the MuséoParc Alésia in Bourgogne. The inauguration of this new and playful journey took place on July 3rd, 2021. The MuséoParc Alésia is a heritage interpretation site whose narrative is centered on Gallo-Roman