On the occasion of the first ceremony of the Étoiles du Jouet, Gulli and J2F Production asked us to imagine the set for this unique show, a fantasy planet that celebrates the 11 toy categories selected by the Fédération du Jouet. A real showcase for toys, where two presenters welcome children to compete to discover
Asset 15 is an augmented reality game using room-scale volumetric videos of actors to immerse the player. It’s available on iOS and Android. Novelab was a key collaborator, since Vincent Malizia co-directed it and we were in charge of art direction, game design, programming, 3D graphics, VFX, sound design and animation.
At the Esprit Meuble trade show, Electrolux asked Skyboy and Novelab to imagine a device that could immerse visitors in an immersive and interactive experience to discover the brand’s products.
Novelab worked in the conception, realisation and on-site installation of an immersive room for the “Mémorial de l’internement et de la déportation” of Compiègne. The inauguration of this new experience took place on March 25th, 2023. This new immersive room allows visitors to easily understand the geographical reality of the deportation, while perceiving its complexity.
The Viva Technology event in Paris brings together business leaders, startups, investors, researchers and innovators to drive positive change in business and society. As part of its 2022 edition, Edenred contacted us to design and develop a Virtual Reality experience that presents their vision of the futur of payment for employees.
On the Morning You Wake (to the End of the World)” is a virtual reality documentary that immerses the audience in the first-hand experience of citizens in Hawai’i to make clear the fundamental injustice of a world where nuclear weapons exist.
Seven Grams is an augmented reality experience directed by journalist Karim Ben Khelifa (The Enemy) that proposes, in a radically innovative way, to discover the link between your smartphone and the often dramatic conditions in which the rare minerals, needed to make it, are extracted.
On the occasion of the launch of 12.12 week, Lacoste is inaugurating its supportive, sustainable gallery. The profits from each sale will be donated to partner associations of the Lacoste Foundation.In order to make this inauguration special, an ephemeral gallery is created to boost the awareness of the perennial gallery.
We are developing a virtual showroom linked to Maserati’s e-commerce website where the famous trident brand showcases the merchandising of each carline.
In the Spring of 2021, Novelab created 6 virtual reality experiences for a territory located in the South of France. Linked together by a narrative thread, these interactive experiences compliment the permanent exhibitions of 6 touristic sites of the territory. Thanks to them, the visitor dives into a series of travels in the past, an