For the opening of its 1st “Maison Hermès” in China, Hermès organized on September 12th, 2014 a party named the Shanghai Post-Party.
We created interactive installations for the opening of the event which was designed as a timeless transmedia moment where the guests take part of a surprising journey through the spirit of the Maison Hermès.
Under the direction of Reciproque, Novelab proposed its expertise for 3 interactive installations :
• 6 screens glass canopies with autumn falling leaves
• multi-touch surface tables games “leaves battle”
• Movie stars karaoke with 5 recording booths and 2 external public display screens