_Credits
_DIRECTOR
Charlotte Mikkelborg
_AGENCY
Picture This Production
Fly – British Airways 100th Anniversary
_ CLIENT
British Airways
_ RELEASE
2019
_ TECHNOLOGY
virtual reality – installations
On the occasion of its 100th anniversary, British Airways has opened a temporary exhibition on the future of aeronautics at the Saatchi Gallery in London.
During his visit, the visitor is invited to a journey through the history of aviation in VR and experience the a flight experience.
THE CONTEXT
For this experience, we created an interactive Virtual Reality experience that links the history of aviation with the current & future states of technology.
Visitors can fly over the main stages of the air conquest by men. From Leonardo da Vinci’s ornithopter to the airplane of the future, including the Wright brothers’ Flyer (the first controlled flight of the ‘History in 1903), the Concorde or the A350.
A tailor-made haptic installation allows the visitors to feel the flights like never before.
HOW IT WORKS
Users stand on a hydraulic platform that tilts according to their body position in order to enhance the realism of flight sensations.
Equipped with a VR headset, visitors sit at the controls of the different planes and interact with the cockpit and the passengers before taking flight.
Scenario, artistic conception, 3D modelisation, UI/UX design and the programmation of the experience were made within Novelab studio
Novelab is part of
