Seven Grams

_ CLIENT

France TV

_ RELEASE

2021

_ TECHNOLOGY

Augmented Reality

Seven Grams is an augmented reality experience directed by journalist Karim Ben Khelifa (The Enemy) that proposes, in a radically innovative way, to discover the link between your smartphone and the often dramatic conditions in which the rare minerals, needed to make it, are extracted.
Novelab was in charge of art direction, 2D/3D graphics, sound design and development.

_Credits

_DIRECTOR
Karim Ben Khelifa

_RESEARCH & FACT CHECKING
Quentin Noirfalisse

_ORIGINAL MUSIC & SOUND ARTISTIC DIRECTION
Franck Weber

_ART CONCEPT & ANIMATION
TT Hernandez

_WITH
Corentin Fila & Tk Russell as Chance

_PRODUCED BY
Lucid Realities

_EXECUTIVE PRODUCER
Chloé Jarry

_TECHNICAL DIRECTOR
Clément Chériot

_ART DIRECTOR
Timothée Marnat

_PROJECT MANAGER
Jérémy Boistiere

_DEVELOPERS
Pauline Eymond
Agathe Limouzy

_3D ARTIST
Anthony Rubier

_SOUND DESIGNER
Antoine Wert

_ANIMATOR
Alan Sorio

_A COPRODUCTION
France Télévisions
Think-Film
POV American Documentary

_WITH THE SUPPORT OF
CNC
La Région Occitanie

IMG_7219-Copie-1024x768

THE PROJECT'S BACKROUND

It was while filming THE ENEMY in Congo, his previous VR project, that Karim Ben Khelifa came up with the idea for SEVEN GRAMS.

For the last 5 years he has been experimenting with new ways of practicing journalism, using emerging media such as VR, AR and 360° soundscapes in order to find new ways to engage audiences.
With Seven Grams, he wishes to provoke real awareness of the misdeeds inherent in this mineral trade in the DRC.

A RADICALLY INNOVATIVE APP

Mixing augmented reality and animation sequences, Seven Grams tells you this story, offering you to discover the minerals used in your smartphone and their unique characteristics.

Through a poignant and moving story, Seven Grams invites you to go back up the production chain of our smartphones and to apprehend their human cost, especially in the Democratic Republic of Congo.

visuel-site-7G

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