On the Morning You Wake : to the end of the world

_ CLIENT

Atlas V – Archer’s Mark

_ RELEASE

2022

_ TECHNOLOGY

Virtual Reality

On the Morning You Wake (to the End of the World)” is a virtual reality documentary that immerses the audience in the first-hand experience of citizens in Hawaï to make clear the fundamental injustice of a world where nuclear weapons exist.

Novelab was a key collaborator, since we were in charge of the development of the project (programming, Tech Art, 3D graphics, sound design and animation).

_Credits

_WRITTEN BY Jamaica Heolimeleikalani Osorio Mike Brett Steve Jamison _CREATED BY Mike Brett Steve Jamison Arnaud Colinart Pierre Zandrowicz _PRODUCERS Arnaud Colinart Jo-Jo Ellison Mike Brett Steve Jamison _CO-PRODUCER Kurban Kassam _ORIGINAL MUSIC BY Bobby Krlic _MUSIC SUPERVISOR Ed Baillie
_PRODUCTION DESIGNER Lyall Hakaraia  _HAIR & MAKE-UP DESIGNER Tolomani Neemia _CASTING BY Lyall Hakaraia Amy Pemberton-Warbrick _EXECUTIVE PRODUCERS Marianne Lévy-Leblond Lili Blumers Alexander Glaser Tamara Lilinoe Patton Susanna Pollack Colum Slevin Yelena Rachitsky Amy Seidenwurm Lizzie Francke _PARTNERS Archer’s Mark Atlas V Games for Change Princeton University’s Program on Science and Global Security (SGS) _SUPPORTERS British Film Institute Arte France
_ NOVELAB TEAM (DEVELOPMENT) _EXECUTIVE PRODUCER : Paul Mezier _CREATIVE TECHNOLOGIST : Vincent Malizia _PROJECT MANAGERS : Marc Poisson & Vincent Vidal _LEAD DEVELOPER : Antoine Guerchais _LEAD TECHNICAL ARTIST : Robin Picou _TECHNICAL ARTIST : Fabien Lacan & Léon Denise _SENIOR DEVELOPER : Yannick Comte _DEVELOPERS : Nathan Garbe & Lucas Repele _3D ARTISTS : Renaud De Bellefon & Anthony Rubier _SOUND DESIGNERS : Florent Dumas & Antoine Wert _ANIMATOR : Alan Sorio
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In January 2018, as Hawaii residents went about their daily lives, everyone in the state received a text message from the Hawaii Emergency Management Agency.

As cellular communication networks collapsed, and panic took hold of the population, 1.4m people had to contemplate the very real possibility that they were about to become victims of a nuclear attack.

This project is a long-term impact campaign that aims to inspire people around the world to take action to shape the future of nuclear weapons policy. It offers a number of ways for people to get involved and work together to abolish nuclear weapons.

The experience uses virtual production techniques such as volumetric capture and innovative documentary storytelling.
Avoiding computer-generated characters and overcoming the challenges of large-scale volumetric capture was essential to maximize the emotional immersion of each scene.

The resulting human assets are organic, authentic and natural – everything our clients were looking for in terms of physical and emotional impact. But they were also data-intensive and required months of pipeline testing to optimize them for a long-lasting narrative experience designed primarily for the Oculus Quest 2 headset.

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