Lacoste 1212 Gallery

_ CLIENT

BETC

_ RELEASE

2021

_ TECHNOLOGY

Virtual showroom – web AR

On the occasion of the launch of 12.12 week, Lacoste is inaugurating its supportive, sustainable gallery. The profits from each sale will be donated to partner associations of the Lacoste Foundation.

In order to make this inauguration special, an ephemeral gallery is created to boost the awareness of the perennial gallery.

_Credits

_PRODUCER
Clément Guilloton

_PROJECT MANAGER
Paul Esdoluc  

_LEAD DEVELOPPER
Thomas Gredin 

_LEAD ARTIST
Nicolas Morlet

_ ART DIRECTOR & LEAD ARTIST
BETC  

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OUR ANSWER

The starting point of our concept is an AR entrance gate that appears, pointing the camera at the ground.

Once through the door, the user finds himself in a gallery entirely modelised in 3D and where he can interact with his surroundings.
The works are represented by static prints.

Below each work, a CTA allows the user to read the description (meaning / author / date).

IMPLEMENTATION

Application free, this experience is accessible via the web-browser from any smartphone.

ROI is measured by accurate data tracking.

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