_Credits
_PRODUCER
Clément Guilloton
_PROJECT MANAGER
Paul Esdoluc
_LEAD DEVELOPPER
Thomas Gredin
_LEAD ARTIST
Nicolas Morlet
_ ART DIRECTOR & LEAD ARTIST
BETC
Lacoste 1212 Gallery
_ CLIENT
BETC
_ RELEASE
2021
_ TECHNOLOGY
Virtual showroom – web AR
On the occasion of the launch of 12.12 week, Lacoste is inaugurating its supportive, sustainable gallery. The profits from each sale will be donated to partner associations of the Lacoste Foundation.
In order to make this inauguration special, an ephemeral gallery is created to boost the awareness of the perennial gallery.
OUR ANSWER
The starting point of our concept is an AR entrance gate that appears, pointing the camera at the ground.
Once through the door, the user finds himself in a gallery entirely modelised in 3D and where he can interact with his surroundings.
The works are represented by static prints.
Below each work, a CTA allows the user to read the description (meaning / author / date).
IMPLEMENTATION
Application free, this experience is accessible via the web-browser from any smartphone.
ROI is measured by accurate data tracking.
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