At the Esprit Meuble trade show, Electrolux asked Skyboy and Novelab to imagine a device that could immerse visitors in an immersive and interactive experience to discover the brand’s products.
_EXECUTIVE PRODUCER
Clément Guilloton
_PROJECT MANAGER
Vincent Vidal
_LD/WORLD CREATION
Dimitri Sourzac
_VIRTUAL PRODUCER UE5
Dimitri Sourzac
_ANIMATION
Alan Sorio
_TECHNICAL DEVELOPER
Skyboy
_SOUND DESIGN
Skyboy
_CREATIVE DIRECTION
Skyboy
Armed with their phone, the viewer is invited to scan a QR code and follow the 360° journey of a butterfly through a lush forest. In line with the stand’s scenography, they can interact with the experience to discover the features of the different products.
Novelab used the best of real-time 3D and WebVR technologies to offer a native digital experience with stunning visual rendering and strong viewer engagement thanks to its immersive and interactive dimension.
Discover the experience by scanning the QR Code.
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