_ CLIENT

Conseil Interprofessionnel du Vin de Bordeaux

_ RELEASE

2020 – 2021

_ TECHNOLOGY

360 Imagery – virtual reality

The Bordeaux Wines (CIVB) chose Novelab to make a VR film promoting wines, craft and the Bordeaux terroir.

The objective was to show the public this unique territory and the values of these wine lovers.

Between commitment and respect for the environment, this experience immerses the public as close as possible to those who cultivate this know-how and participate in the influence of the region.

_Credits

_PRODUCER
Clément Guilloton

_PRODUCER DIRECTOR
Thomas Maggiar

_DIRECTOR
Matthieu van Eeckhout

_DIRECTOR OF PHOTOGRAPHY
Anne-Angèle Bertoli

_POST PRODUCTION
Dimitri Sourzac

_1st CAMERA ASSISTANT
Teddy Ajolet

_CAMERAMAN 2D
Léo Cannone

_DRONE
Ianis Cima

_MUSIC
Antoine Wert

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A BEAUTIFUL EXPERIENCE

From the concept to the post-production, including the shooting and the musical composition, all the Novelab skills have been involved in this beautiful experience.

It is a worldwide operation in 7 languages that is intended for BtoB and BtoC events (tastings, wine fairs, etc.) using the Pico G2 4k virtual reality headset.

The experience has already been presented during the Tour de France and at the Bordeaux Wine Festival.