Biotherm – “Take your dose”

Biotherm Homme, the world leader in premium men’s skincare, confirms its innovative approach to the international launch of The Dose, a collection of products targeting specific skincare needs for men.

To promote The Dose, the 84.Paris agency is using cutting-edge technology to deliver a 360° interactive experience that allows users to live through the eyes of world kiteboarding champion Youri Zoon as he performs his as he performs gravity-defying stunts.

For 84.Paris, Novelab developed the Oculus Rift application, a UHD-4k video player.

Location : Biotherm stores worldwide

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 Agency : 84.Paris

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